Rainbow Road Series Board Books

The plastic binding rings can detach from the books, posing a choking hazard to young children. sold at Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 – August 2023 for about $21.

What you are looking at

Recalled Animal Counting Book

Image: CPSC recall notice Two more views

Check the label first

Compare every letter, number, space and suffix. A similar-looking product with a different suffix may not be part of this recall.

Affected model numbers

Why it was recalled

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Incident reports to the firm

Injuries reported

SaferProducts.gov reports

Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

The official remedy

Remedy type: refund

What to do

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Product and sales details

UnitsAbout 260,000 (In addition, about 12,900 in Canada)

Made inChina

Sold atTarget, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide

Sales periodMarch 2022 – August 2023

PriceAbout $21

How to reach the firm

Phone

877-206-1091

7 a.m. to 6 p.m. CT Monday through Friday

Recall page

www.recallrtr.com/rr

Verify phone numbers, hours and web addresses on the current CPSC notice before contacting the firm.