Independent reference · Facts sourced from CPSC, ENERGY STAR and DOE Record verified Aug 18, 2026
Active recall — stop using this product now.
Remedy: full refund · About 91,000 units
Juvenile & car seats Recall No. 16-248 Published August 23, 2016

ALEX Jr. Baby Builder, First Pops and First Snaps

Small parts of the plastic toy building sets can detach, posing a choking hazard to young children. sold at Barnes & Noble and Land of Nod and online at www.Zulily.com. The Baby Builders were sold from December 2009 – June 2016 for about $28,.

Baby Builder.
What you are looking at

Baby Builder.

Image: CPSC recall notice Two more views

Check the label first

Compare every letter, number, space and suffix. A similar-looking product with a different suffix may not be part of this recall.

Affected model numbers

Why it was recalled

Small parts of the plastic toy building sets can detach, posing a choking hazard to young children.

22
Incident reports to the firm
0
Injuries reported
0
SaferProducts.gov reports

There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.

The official remedy

Remedy type: refund
01
What to do

Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.

Product and sales details

UnitsAbout 91,000
Made inChina
Sold atBarnes & Noble and Land of Nod and online at www.Zulily.com. The Baby Builders were sold
Sales periodDecember 2009 – June 2016
PriceAbout $28,

How to reach the firm

Phone
844-310-6691
Recall page
www.alexbrands.com

Verify phone numbers, hours and web addresses on the current CPSC notice before contacting the firm.

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